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Our Story

The Story Behind The Cellars

Two traders, a shared passion for wine and design, and a single waterfall wine rack that started everything.

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It all began over a glass of wine and too little volatility in the stock market.
Joseph Kline and Curtis Dahl, founders of Joseph and Curtis Custom Wine Cellars
The Founders

Curtis Dahl & Joseph Kline

Joe Kline and Curt Dahl were both traders. Joe began on the floor of the CME, where he met Curtis in 1990. In his off-hours, he had an incredible passion for design — after a stressful seven hours of trading, you'd find Joe unwinding in his garage workshop or sketching on his computer.

Curtis got the trading bug at fifteen, sitting with a neighbor who traded from his home office. After two years at the CME, he moved to screen trading and soon opened his own firm.

Their paths crossed again when Joe and his wife moved east in 1997 and Joe began trading at the NYC firm Curt owned. A common appreciation for great food and wine meant many dinners with spouses — and one such dinner at Joe's home led to the beginning of Joseph & Curtis Custom Wine Cellars.

Where It Began

The Rack That Started It All

The original waterfall wine rack designed by Joseph Kline

“The waterfall wine rack that started it all.” Joe designed and built this one-of-a-kind piece for his wife — wood and copper rods displaying bottles in a way nothing else did at the time. Curt saw it at dinner one evening and suggested they start a company.

The Philosophy

A Commitment to Every Cellar

Joe and Curt agreed that a commitment to outstanding customer service and great design was not one path — it was the only path. They have never looked back. To this day we meet each and every client, and we are involved in each and every project. Every design is created in-house.

Many clients we meet comment happily, “oh, there is actually a Joseph and a Curtis!” It means something to them. It means something to us.

Our trading backgrounds still haunt us — many of our clients are from Wall Street. When they hear we were also traders they often say, “I wish I could find something like this to do and switch gears. What you guys did is so cool.” We think so too.

Cheers.

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